Did you know that fifth of the total population of the planet is on YouTube?
This platform has more than 1.5 billion users, a number that’s been going up rapidly.
Because YouTube is so massive, famous YouTubers are becoming proper celebrities.
In fact, a huge number of them have already achieved mainstream popularity.
Let’s find out how you can get noticed and become popular on YouTube!
Your YouTube Career Starts Earlier Than You Think
In order to ensure your channel will be popular you need to properly think about its main niche. You need to find one that’s not too competitive.
For example, reviewing video games might not be the perfect choice unless you are really good or interesting to push through the competition.
In order to find your perfect niche, you need to do a proper research, which involves everything from going through the latest YouTube trends, to researching the keywords.
1. Doing Your Homework
Once you’ve picked the right topic for your YouTube channel, your job is still not finished. You need to learn everything about that subject!
This way, you will be able to make interesting videos regularly, but also to provide the users the info they won’t get elsewhere and updating and creating new content constantly.
Because of this, choosing a subject that you’re passionate about is always a good choice!
2. Taking Care of Branding
In order to improve your chances of success, you need to create a brand out of your YouTube channel.
Just think about the last time you saw a channel without a logo and/or channel art!
Every successful YouTuber has a channel image that makes their fan base remember it. The image needs to be simple and memorable, but also to tell a story. As soon as a user looks at it, they’ll be able to understand what your channel is all about!
The same goes for your channel’s name, which must be witty and easy-to-remember. You can also write an engaging channel description. Creating an awesome channel intro can only be a bonus.
3. Getting the Right Equipment
You can’t expect the viewers to fall in love with your videos if their quality is poor. That’s why you need to get yourself proper equipment.
When it comes to shooting great videos for YouTube, the most important part of the equipment is the camera. But, you will also need a proper mic, so that the viewership will be able to hear you loud and clear.
On top of that, in order to look nice in your videos, you need to think about investing in the lighting equipment.
4. Getting the Right Software
Even with the best camera in your hands, your videos might not look that nice, unless you edit them properly. In order to do that, you will need good software.
Here is our list of free and premium editing tools. Investing in such powerful software is bound to pay off in the long run.
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Recap:
- Choose a topic you are passionate about
- Research it heavily, figure out your competition
- Treat your channel as a brand
- Make sure your equipment is high quality
- Get a video editing system [/su_note]
Promoting Your Channel To YouTube Popularity
Creating interesting videos that look cool might not be enough to win the hearts of millions of users.
In order to get noticed on YouTube, it’s wise to consider promoting your channel!
You might think that advertising your channel is something that requires serious investments, but the truth is just the opposite.
You can reach a wider audience for free!
5. Social Media Sites
If you have pages and profiles on other social media platforms, like Facebook, Twitter, or Instagram, you can promote your channel there.
Although you can pay for an advertisement on those social platforms, there’s also a free way to let the users know about your channel!
In order to reach a wider audience, you can take advantage of tags. Each of the aforementioned websites allows tagging, which means that you have a great opportunity to present your videos to the people who’ve probably never heard of you before.
Best way to do this is to see what your competitors are doing and do it better!
6. Become Known in the YouTube Community
You certainly have some YouTube channels that you like.
Why not introduce yourself to them?
No, we’re not talking about spamming with boring comments about your vlog.
We’re talking about commenting and discussing the topic of the video.
This way, other fans will realize that you possess the knowledge on the subject, which will inspire them to learn more about you. In turn, this will lead them straight to your channel.
Another reason why it’s crucial to be nice and polite is that you might become friends with the video creator. In fact, this is something that definitely needs to be your goal, as it can lead to some very fruitful collaborations!
7. Collaborate with Another YouTuber
The fact that collaborating with another vlogger is a great idea is backed by YouTube itself. In fact, the collaborations are very much discussed in our collab post.
How this works is that you and your collab partner share your audiences. You will promote their channel in your videos and vice versa.
8. Asking Your Viewers to Help You Out
If you feel that you’ve established a strong bond with your subscribers, you can honest with them. Tell them that your channel is in need of new subscribers. You can be sure that they won’t mind sharing your videos with their friends!
A good idea is to add an intro or and outro in each of your videos. In that segment, you can talk about how you need your channel to grow, asking the viewers to subscribe to it and asking subscribers to share it with their friends.
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Recap:
- Promote your videos on social media
- Become a familiar face in YT community by being active in comments of other channel’s videos
- Collaborate as much as you can
- Ask your viewers in a polite way to share your video[/su_note]
Consistency Leads to Success
If you though getting new followers was hard, you should know that an even harder job is keeping the current subscribers interested in your channel.
In order to keep them coming to watch your videos, you need to do a hard work to maintain the same level of quality. Here are some things that you need to pay special attention to!
9. Stick to the Posting Schedule
If the subscribers are used to watching your new videos at a specific time, you must not disappoint them. Instead, you need to do your best to stick to the schedule.
We understand that there will be times when other errands will prevent you to create a new video in time to publish it exactly on the scheduled date. But, there’s a simple solution to this problem: always have spare videos, which you can upload when you have nothing else to post!
The trick is to create several evergreen videos, so that you can use them whenever you get in such a need. This means that you should not discuss current topics in those videos, but focus on something more general, which will probably be interesting in the future.
10. Keep Your Followers Updated
A good way to ensure that the subscribers will stay faithful to your channel is to tell them your plans for the future. Simply give them hints about what you will discuss in your next video.
Apart from that, feel free to keep them updated on the plans that are not strictly related to your channel. For example, if you’re about to graduate or get married, why not share the good news with your subscribers?
11. Doing Live YouTube Shows
By doing a live show from time to time, you will get a chance to get to know your subscribers a little bit better. The same goes the other way – this is a chance for them to get to you know off script.
The whole point of live shows is to let the viewers take the lead.
What you’ll discuss during the live show should be up to them. Let them ask you questions about anything they want.
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Recap:
- Be disciplined and treat your YouTube channel professionally, upload at the same times
- But don’t be too professional, let your subs know what’s going on
- Get off the scripted videos and go on YouTube live and just talk to your subs[/su_note]
Catching a Lucky Break
Sometimes a single video is enough to launch your channel to the YouTube stardom.
But, in order for your video to become viral, you need to be extra-creative.
Unfortunately, this is not something that you can plan. Still, there are some ways methods for improving your chances!
12. Follow the Latest Trends
If you notice that a certain trend or a meme has been getting a lot of attention, you need to get in on the action!
For example, the Ice Bucket Challenge was a big thing a couple of years ago. The YouTubers who missed the opportunity to get involved have missed a chance to get more famous.
The best advice we can give you about this is to follow the trends but always go a step further than your competitors.
For instance, most people used a bucket for the Ice Bucket Challenge, but some decided to get extreme, which brought them a lot of media attention!
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There are lots of examples like these, check out our list of YouTube challenges. Just think about the Mannequin Challenge, in which people remain frozen (like mannequins) while the camera was filming them.
13. Think Outside the Box
There are over a billion videos currently on YouTube. This means that a lot of them look like one another. However, the users want to see new things.
This is why you must not become just another vlogger. You need to stand out from the crowd.
By being different, you are bound to arise interested in a number of users who are bored with ordinary things.
Here’s a Good Example:
There are literally thousands of beauty channels out there, which provide tips to girls on how to make themselves more beautiful.
But then one YouTuber decided to take a different approach and create a funny video that deals with the same subject.
The user called JennaMarbles created the video in which she mocks YouTubers who provide beauty tips.
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Thinking outside the box brought her a lot of attention – this video now has over 66 million views!
JennaMarbles’s case is just one of many examples of how thinking differently can make you popular.Quality Content = Getting Noticed
All of the tips that you’ve learned by reading this article will go to waste unless your videos are good. The type of content is key, you need to make them as interesting as possible.
This is not only to make people watch to watch them as soon as you upload them, but also to make them wanna come back.
Whatever you do, just don’t be boring! A good YouTuber can make even the most boring topics become interesting. Actually, there are no dull subjects, only boring storytellers.
To understand the importance of quality content, all you need to do is take a look at the channels of the most popular YouTubers.
Check out the channels of PewDiePie, Smoosh, nigahiga, and so on, and you will see that each of their videos is very interesting to watch!
15. Good Content Equals Good Reputation
The importance of good content is extremely huge. It’s not just because good content will keep the viewers coming to your channel, but also because it will boost your rank on YouTube’s search pages!
One of the most important factors in deciding which videos will appear closer to the top of the search results page is the reputation of the video creator. Even if the title of your video matches what the users search for, your video might not get to the top of the page if your reputation is not good.
There are several different ways of measuring a channel’s reputation, including the number of viewers and subscribers. But, because these stats can be inflated by the creators themselves, YouTube uses another factor – the amount of time that the viewers spend watching your videos!
This is something that’s directly related to the quality of the video. If the video is bad, the viewers will close it after only a few seconds. But, if the content is interesting, they will watch it until the end.
So, if all of your videos are a joy to watch, you can be sure that your YouTube reputation will grow. Over time, this will make your videos rank better in search results. In turn, your videos are bound to get more views.
16. Quality Content Lasts Forever
Even if your channel doesn’t have massive followership at the moment, it doesn’t mean it won’t change for the better in the future.
If you always create interesting videos, you only need your channel to get discovered.
If you’re lucky enough to get discovered by a celebrity or influential bloggers /vloggers, getting endorsed by them is guaranteed to make your channel extremely popular.
One such example is the case of Keenan Cahill, whose channel was spotted by people close to 50 Cent.
The rapper loved what Keenan was doing on his channel that he decided to make a video with him. This resulted in a massive increase in Keenan’s followership. In fact, the video the two made together now has over 53 million views!
But even if your channel doesn’t catch the eye of an influencer, you still have a good chance to get popular, just figure out your target audience so you know what type of video content to put out there.
If the content is really good, you can expect that the number of views on your videos will rise constantly.
Over time, you may become a YouTube celebrity, even without noticing it!
In fact, with quality content on your channel, you can only get more popular as time goes by. Some YouTubers who have been vlogging for years are still insanely popular. Justine Ezarik a.k.a. iJustine, for example, has started her vlog in 2006! She’s still super-popular, with over 4 million users subscribed to her channel.
It’s similar to other successful YouTubers, including Grace Helbig, David Choi, Tyler Oakley, and many others.
Even the videos that they made a decade ago are still getting a lot of new views.
All this shows that good content never gets forgotten!
Ultimate Advice to Remember!
The best advice we can give you on how to get popular on YouTube is never to give up! The first video will be the hardest so don’t get discouraged.
This is especially important to know if you’re a beginner. Success does not come easily, so don’t get disappointed if your channel doesn’t get popular straight away.
The same goes for those YouTubers who feel that their hard work is not getting enough recognition. If that’s the case, it doesn’t mean that you should give up on it.
It only means that you need to work even harder!
